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A window into the future – consumers demand large, energy efficient windows with noise reduction features

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A report has found that consumers want the homes of the future to have windows that are energy efficient, large and noise reducing

Looking over the rooftops of Muswell in London N10 towards the distant skyscrapers of East London Docklands

New research has revealed the window design and features that consumers hope to see in their future homes. Consumers identified windows with higher energy efficiency (52%), ones that can shade against the sunlight (29%), frames made from sustainable materials (26%) and large floor to ceiling windows (23%) as the features or design trends that would be most appealing.

In addition to this, 29% of consumers said that smart windows, for example windows that can turn into a mirror, or be used as a smart screen, are also desirable, according to research conducted by Eurocellplc,the UK’s leading manufacturer, recycler and distributor of PVC-U window, door, conservatory and roofline systems.

These findings were presented to architects at leading studios Hawkins Brown, SimpsonHaugh and BDP, as well as property developer The High Street Group, to be analysed and garner expert insight. When talking about the future of windows, and what we can expect, Francesca Roberts, Hawkins Brown, commented:“It’s about careful placement of the windows and thinking about how light can be flooded into properties in all the right places. It’s not just about light either, you need to think about other factors, such as if the property is near a busy railway or a road and consider how this should impact the placement of windows.

“It’s about finding that sweet spot, through proper testing and analysis. The placement of windows should not be determined by rolling out a standard house type across a site, with the window placement being left to chance. Instead, what’s right for each plot should be considered.”

As well as design trends, consumers were asked about the key drivers for investing in new windows. 52% of consumers identified improving energy efficiency as the most common driver, whilst 38% said increasing natural light and 35% said noise reduction were key drivers.

With the research clearly highlighting how important both natural light and technology are to consumers, it is critical that the construction sector utilises this insight to inform product development and architectural decisions around windows as it works to build the homes required to address the current housing crisis in the future.

You can see all of Eurocell’s findings from the survey in the Future Home Report which can be downloaded in full here https://www.eurocell.co.uk/whitepaper

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